Our services explained

Before communicating your product to the world, we analyze the competitive landscape that you’ll be entering.

What seems to work well in Germany? What type of information do people need in order to feel addressed? Who are you really up against? How do Germans use products like yours? Would they buy your product as it is or will some tweaks help you to save money?

Based on existing cultural research knowledge and our validation efforts, we can give you recommendations for small changes in your product (roadmap) to make your German business a success.

Time indication: appr. 10-16 hours in total.

Which niche in the German market can you claim & who exactly are you selling to?

Through a variety of tools and techniques, we can help you understand who you’ll be selling to. We give your team everything they need to help them be truly empathetic with your German target audience. That way, everybody will know exactly which value your product adds to which part of your audience’s life.

That will sharpen the positioning of a product. In your company’s portfolio as well as in the German market in general.

Great side effect: If the positioning is clear, your communication won’t be a guessing game but go straight to the point instead.

Time indication: appr. 10-16h in total.

Now that the positioning and the psychology of your buyers are clear, it’s all about communicating your product in a way that converts!

We can help you to optimize the communication across all touchpoints – websites, apps, social media, webshops, brochures, automated emails, lead magnets, blogs, and any other platform that you use to promote your business.

Do you want to go the extra mile? 

Our Social Genius Karl can create a social media strategy to reach your German clients in collaboration with your in-house marketing team. 

If you want to give your visual communication some extra kick, our art-directors Davide and Boris will help your company bridge the culture gap with engaging and compelling campaigns.

Time indication: fully depends on the volume of work that you want us to do for you.

Sometimes you need to walk the extra mile to come up with something great. That’s when co-creation sessions or other qualitative research methods become relevant. 

Do it like global players or political institutions and have your own clients come up with the right solutions for your business.

In guided co-creation sessions, we can help you find out what really makes your customers’ hearts beat faster. In a structured setting, we let them create products and services for your business that you might never even have thought of. 

This method is especially interesting if you’re working on major innovation projects that require new and user-centric ways of thinking.