The psychology of German consumers
This free eBook includes crucial tips for content creators, marketers, advertisers, and business leaders
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Chapters contain:
✓ Helpful knowledge about your German consumers
✓ Tips on content creation for your German audience
✓ Crucial marketing knowledge for success in Germany
✓ Advice for ads that work in Germany
✓ Tips on how to lead a German team
Why you should be interested in this free eBook
If you are working with Germans or want to reach a German audience, you shouldn’t miss out on this free eBook. Sandals and socks say something about the way Germans think. You could say they like functional and practical shoes. But why are Germans, for example, more likely to be attracted by a rather masculine and modest advertisement than one that shouts out loud how good the product is? Go find out!
How you can use this eBook
Our free eBook is a short and easy-to-read guideline for content creators, marketers, advertisers, and business leaders. Have you ever heard of the power distance index? Or would you know why the Germans are somewhere in between a tough and a tender society? Do you know how important long-term orientation is for Germans? That and many more essential aspects will be explained by putting theory into a practical context. Get your copy of our free eBook now!
Why we publish this eBook
A cultural gap can be a reason why a product is not yet successfully sold in a country. Culture is somehow hard to grasp and to make concrete. In this eBook, we try to get a grip on culture and even more on the gap that can arise between two cultures.
How people think and how they perceive the world has a direct impact on their behavior towards brands and the way they consume. In this eBook, we translate all sociological and psychological findings into actionable insights for your business.
Mango Kollektiv believes that bridging cultural gaps is key to success.
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